Maha Dance of Democracy – endgame for politicians?

There is a lot to learn from the political events unfolding in Maharashtra. The dance of democracy continues a good one month after elections there for state assembly. As a marketer, there are a few learnings too. First and foremost is to not take your consumer for granted. Ever. In good times or bad. Always think of long-term impact of the short-term gains. Either the marketer is strong, or the regulator will be strong. [Read More…]