There is a lot to learn from the political events unfolding in Maharashtra. The dance of democracy continues a good one month after elections there for state assembly. As a marketer, there are a few learnings too. First and foremost is to not take your consumer for granted. Ever. In good times or bad. Always think of long-term impact of the short-term gains. Either the marketer is strong, or the regulator will be strong. [Read More…]
Among the most interesting announcements in the Budget 2019 speech was the proposal to set up Social Stock Exchange. While the ‘Why’ of the question is easy to answer, it is ‘When’ ‘Who’ and ‘How’ that needs thinking. [Read More…]
Believable, fast and convenient and high emotion content will be the formula for success for all corporate communications in future. Your story needs to be told efficiently. Impactfully. To maximum stakeholders. In least amount of time. [Read More…]
Companies need to nurture their reputation carefully. No doubt that visibility and credibility enhance market capitalisation besides profitability, it is important for the long term that noises are made based on right issues such as product marketing, quality of products, cost control, business model, etc. [Read More…]
Despite so much talk of integration and noise about one-nation-one-voice, the fact remains the same as in many decades. An entrepreneur from a smaller town has a lot of marketing challenges that come purely because of his/her city of origin. [Read More…]