There is a lot to learn from the political events unfolding in Maharashtra. The dance of democracy continues a good one month after elections there for state assembly. As a marketer, there are a few learnings too. First and foremost is to not take your consumer for granted. Ever. In good times or bad. Always think of long-term impact of the short-term gains. Either the marketer is strong, or the regulator will be strong. [Read More…]
Friends on Linkedin reminded me that I have completed 13 years with Prana PR. Thank you, all. It has been a long time, indeed. Much has changed in the world. Much has changed in the craft that I practice. Much has changed in the way a corporate responds to a particular stimulus. The scams, the sub-prime crisis that downed many who were once considered to be too big to fail, the economic downturn, the emergence of technology as the biggest disruptor, etc. happened in this period. Truly, the world has changed. [Read More…]