Thirty four years ago, Raka Advertising & Marketing Pvt. Ltd. was born on a full moon night. Yes, Raka means the full moon. With basic human values at heart and dreams in eyes, the team at Raka Advertising then went spreading light through advertising on some of the best known brands. The history of Raka Advertising is full of instances with path breaking work on clients across diverse business verticals in India.

Prana PR Pvt. Ltd. was born on the first day of the twenty-first century. In the last seventeen years, it has grown with its clients, along with the segment itself. Over 200 brands from banks, financial services, real estate, hospitality, NGOs, technology startups, agro-based businesses, etc. have been serviced by Prana PR.

Both entities worked on a singular agenda:

Enhance our clients’ reputation

Enhancing reputations is far more complex now than ever before. The effort needed is more than the combined strengths of Advertising and Public Relations. Thanks to Active Media, the Internet and Social Media, the stakeholder now is not only more aware but also wants an instant redressal of her query.

The challenges in corporate governance today, are beyond just meeting compliance related issues. Good corporate governance practices are a prerequisite to any company’s reputation.

The Corporate world has a need that goes beyond Advertising or PR. They need a partner who provides comprehensive solutions.

Raka Reputation Management Services Pvt. Ltd. is a result of this new reality. We have combined our strengths in advertising & PR besides services that assist in your quest to corporate governance.

Our services basket is bigger but our agenda is still singular.

Enhance our client’s reputation

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We are a fully integrated advertising agency with infrastructure for design, production and media. With INS Accreditation and 34 years experience of handling advertising communications across 15 business verticals including banking, financial services, IPOs, IT, healthcare, lifestyle, engineering, infrastructure, real estate,  trade fairs, etc. we are well equipped & well experienced.

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We have excelled in delivering PR services to the mid-size and SME size of companies. In 18 years, we have handled PR for over 200 brands across a wide range of business categories. Our smart work in public relations has assisted our clients in attaining their business goals at a rapid pace, faster than planned.

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We firmly believe that good corporate governance is a good business act. Working within a framework of regulations, business leaders need to drive their growth with a clear execution of the vision. We help CEO’s in every step to maximise corporate value, through a well planned approach, accounting for every key stakeholder.

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Crises are a part of doing business. We work closely with the business decision makers in forecasting, mitigating and solving crisis related to reputation. Our integrated approach and understanding of the stakeholder ecosystem in India, the Indian regulatory framework, cultural ethos and media functions, help us in drafting and implementing highly responsive, effective strategies.

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[vc_headings borderclr=”#6b5141″ title=”” titleclr=”#000000″]Doing good for the society is in the heart of every entrepreneur. It is important that the money and effort that an enterprise deploys makes meaningful and sustainable impact in the chosen areas of social change. We help you draft a short/long term policy of corporate social responsibility and invest resources effectively. Our recommendations always have the impact of doing good on the reputation of an enterprise as a strategic initiative.

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[vc_headings borderclr=”#6b5141″ titleclr=”#000000″]We are happy to work closely with external teams that are assigned different aspects of stakeholder relations and communications. For an enterprise, it is important that it presents itself in a manner that seamlessly, each stakeholder has a perception. Virtually acting as your corporate communications team, we add value by streamlining the process and saving costs.

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Sirca Paints

“Raka Reputation was recommended by our BRLMs and consultants for the communications of our IPO. Having no prior dealing with them, we relied on the experience of BRLMs and consultants. We are happy we did that. With an experience of hundreds of IPOs under their belt, Raka Reputation researched early for what would be a good positioning for Sirca Paints. From then onwards, it was a flawless execution by their team. Good luck to you, Mr. Sushil Bahal. May Raka Reputation go from strength to strength.”

Mr. Apoorv Agarwal (Joint Managing Director – Sirca Paints India Ltd)

BNP Paribas

“During our Association with Raka Reputation, they have worked on our products and services and assisted us in conceptualizing and executing various communications in the field of advertising and PR. The inputs, creative thoughts and suggestion delivered by them have always been of the highest calibre. This has helped us develop our business and our image in the market. We are particularly appreciative of their understanding of the complex products and market dynamics. We recommend their services to any prospective organization looking to avail their services.”

Mr. Sharad Sharma (Managing Director and CEO – BNP Paribas Asset Management India Pvt. Ltd.)

Stock Holding Corporation of India Ltd.

“This is to confirm that Raka Reputation has been associated with us as our advertising agency for over nine years. During our tenure of association, Raka has worked on our products & services and have assisted us on creative, media and production of mass-media advertising, product collaterals, brochures etc. The servicing standards of Raka have always been satisfactory on parameters such as speed, efficiency, strategic inputs and enthusiasm. We are particularly appreciative of Raka’s understanding of complex products as well as market dynamics on wide range of our offerings.”

Mr. R. H. Mewawala (Vice Chairman – StockHolding Document Management Services Ltd.)

Karvy Investor Services Limited

“We have been working with Raka Reputation on IPOs for over a decade.  We found their approach very professional. The Team’s energy & enthusiasm is high, their communication strategy is quite effective & innovative. More importantly, they are cost effective. We wish the team at Raka Reputation all the very best.”

Mr. T R Prashanth Kumar (Whole Time Director & CEO – Karvy Investor Services Ltd.)

Mark Corporate Advisors Pvt. Ltd.

“I have worked with Mr. Sushil and his team on multiple IPO mandates for Main Board as well as SME IPOs. Their experience, honesty, integrity and handwork are unparalleled as I have worked with other Ad/PR companies as well. Their offerings are flexible to the size and budget of the mandate. For SME IPOs, all that I can mention is that they are the best in India.”

Mr. Rajendra Kanoongo (Jt. Managing Director – Mark Corporate Advisors Pvt. Ltd.)

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