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He is about 30. Married. Father of a one-year old. Has a house in Mumbai. Has a well-paying job in a multinational firm. No shortage of self-confidence about doing well in career. Talented. Everything sorted. But he still wakes up in the middle of night shaken. The nightmare of losing his job keeps haunting. He cannot be out of his job even for two months. He has to pay an EMI every month. [Read More…]
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The impact of Hindu way of living on India Consumption Story is immense. It insulates the country from global shocks or other headwinds. [Read More…]
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Indians are living it up. They are changing, progressing, earning, spending, consuming more than ever before. Their lifestyle is different from what it was few decades back. [Read More…]
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Governmental policies have played an important role in India’s growth. With no real alternative left by Indians, it seems Vikas will be foremost in the minds of policy makers. [Read More…]
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It is said that movies are a reflection of a society. If it is true, then Bollywood has done a great job. Mother India, Sholay, Deewaar, Dilwale Dulhania Le Jayenge, Bunty Aur Bubli, etc. have reflected the mood of the society at those times. The mood to work hard, break the shackles of poverty, ignorance, etc. The mood to fight social evils. One of the underlying themes in all these stories was that urban life is better than rural life. Not getting into the political correctness of the statement, all macro data confirms that India has urbanized herself very rapidly during last few decades! Wonder if real life has imitated reel life also. [Read More…]